If you’re having trouble getting sales on your e-commerce website, and you’ve done absolutely nothing to promote it, not to worry! There are plenty of steps you can take to get your stuff in front of potential customers.
Marketing is Hard
Marketing (or lack of marketing) is the make or break strategy of any online business. There’s a reason SEO and marketing specialists are expensive to hire. If they’re good at their jobs, they have the potential to help make you a lot of money.
When you can watch your Bounce Rate (the % of people who leave your site without clicking anything) go from 90% down to even 70%, you’ve done your marketing work. A lower bounce rate means that the people who are landing on your site actually want to be there. SEO and marketing specialists can help you realize a lower bounce rate.
Another thing people fail to realize is that SEO is not a one-and-done operation. In order to stay at the top of the search rankings, you have to stay relevant!
The Kardashians aren’t on the front of every tabloid magazine because they stay in their houses all day. They’re out causing mayhem in any way they can, so that there are plenty of stories about them to circulate as many websites, magazines, and news channels as possible.
The same goes for your website. You need to be constantly getting backlinks from other sites, in order for your site to stay at the top of the first search engine results page (SERP). It’s not rocket science, but it is tedious work.
Something is Better than Nothing
You have to start somewhere. When I take on a client who tells me he or she is already posting content to Facebook, LinkedIn, Google Plus, Instagram, and Twitter – at least weekly – I know that client is in line for good returns. You need to spread your message as far and wide as you can.
Think about it. When Amazon releases a new Kindle Fire HDX, there are ads EVERYWHERE. Those ads are drowning out the small businesses like you from getting your product in front of potential customers. It’s hard for small businesses, and you need to do everything you can (short of downright spamming) to get your product in front of the people most likely to purchase from you.
If you only have the energy today to set up a business Facebook page, then do that! Set it up, and post three times a week to the account, being sure to share your business posts from your personal Facebook account, so that your friends can see what you’re doing.
Never underestimate the value of family and friends purchasing your wares. Some people are embarrassed to have their close family and friends be their first customers, but YOUR FAMILY IS EXCITED ABOUT YOUR SHIT! LET THEM BUY IT! If your family buys it and likes it, they’ll tell their friends about it, and you’ll be getting new customers from word of mouth advertising. This is some of the most valuable advertising you can possibly benefit from.
Just Do It
If you set up your Facebook page today, your Instagram next week, Google+ the week after, and so on – you’ll soon have upwards of five different social networks that you can share your content across, and the chances for people to find your stuff is MUCH more likely.
Stop worrying about doing what’s absolutely perfect, and do SOMETHING. Once you settle for doing something, you’ll soon realize that your execution is actually quite close to perfect.