It’s the lull in your traffic cycle. No one is visiting your site. But you have such great things to show! So how do you turn the ship around and get people back in your virtual doors? It’s simpler than you think.
Let Them Know You’re Home
If no one knows you’re home, they’re not going to come knocking on your door. The same is true for your website. If you aren’t regularly posting content to your website, the search engines will think you’ve fallen off the face of the planet, and they’ll stop letting searchers know you exist.
It’s a simple as deciding on a posting schedule and sticking to it. I choose to post content on Monday, Wednesday, and Friday of every week. It seems like a huge undertaking at first, but once you get into the groove of it, it’s just like anything else.
Pre-write your content, and get a backlog of about a month of content. Once you have that backlog, you won’t have to worry if you don’t feel like writing one week. Just auto-post the content you do have, and get back to writing next week.
Feeling super talky today? Write five articles, and save them in your backlog! Don’t fall prey to the sneaky idea that you should post content the SECOND you’ve written it.
It Doesn’t Even Have To Be Yours
The content you post can be other great content you find on the web. Content creators LOVE when you link to their content, because it gives them a better search ranking in Google. The main thing to remember when posting other people’s content is to give attribution to the original author.
In WordPress, you can use what’s called a “Post Format” to post any number of content types. I recently posted a video of Chris Lema speaking at a Yoast conference, and I used the “Video” post format for that post.
Post formats allow your specific content to be posted in such a way that the display of the content focuses on the format. If it’s a video, the video will be displayed prominently. If it’s a quote, the quote will be front and center.
Post formats are a great way to post little snippets of content, while still giving credit to the original author, yet adding to your site’s content total.
Write, write, write
The more you write, the better you’ll get at it. This means that sooner than later, your website will be providing information that many other people find useful. The key is not to write the great American novel every time you sit down to write a blog post.
Just write something, and pretty soon someone will find it useful.